As a ski resort, the picturesque Courchevel in the French Alps is synonymous with luxury winter holidays, and, as part of the Les Trois Vallées with its 600 kilometres of modern, connected pistes is home to one of the world’s largest ski stations. But while this prestige may be Courchevel’s key strength, an unfamiliar visitor planning their first trip could easily feel as daunted as a beginner at the top of a black slope. Therein lies the beauty of companies such as Ski Optima, which take care of everything from start to finish, and in style, too.

Ski Optima is a private ski school and much more besides. Founded by director Christophe Serres, it has 25 years of experience helping clients to enjoy the mountains in luxury, offering guests tailored packages including everything from airport limousine transfer, equipment hire and lift passes, to exclusive chalet accommodation, including coveted ‘ski in, ski out’ locations. “We see our clients as VIPs,” explains Serres. “We take care of everything, without them having to worry about the details. They trust us.”

Whether you ski, snowboard, go cross country or even heli ski, private instructors will customise your tour by time, interests and skill level, guided by the company’s mantra: ‘Skills, Security, Success’. And when the sun goes down, apres-ski is far from an afterthought: Ski Optima’s vast local network allows it to secure the best restaurant reservations, and offer tips on where to shop, drink, or go clubbing.

“The area of Les Trois Vallées is so large that you can stay here for a week and never do the same piste twice!” says Serres. “I’ve worked all over the world, but Courchevel is unique. The infrastructure, the snow… Every morning you can ski out on a perfect magic carpet, and dream that you’re in paradise.”

Ski Optima,The magic of the mountains - Discover Southern Europe

Booking at Ski Optima is arranged directly through director Christophe Serres, on +33 609 20 67 69 or

Facebook: skioptima

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