PRIMERENT: Shaking up the high-end car industry

Text: Kiki Deere | Photos © Primerent

Primerent sets itself apart from other luxury car hire companies, with fast and efficient delivery and pick-up at any destination of choice in southern Europe.

“Our fleet comprises some of the most luxurious and technologically-advanced car models in the world,” explains Mina Crescenza, the company’s marketing &communications manager. “All of our vehicles are carefully selected for their performance and style.”

With a fleet of just over 200, Primerent offers sports cars, high performing luxury SUVs, convertibles and sedans from some of the world’s most prestigious brands, including Jaguar, Ferrari, Lamborghini, Mercedes-Benz, Land Rover, Audi, BMW and Porsche.

From the first quote onwards, clients are assigned a personal assistant to handle all their needs throughout the rental period. “That way, there is no need for the client to go through the hassle of contacting a call centre where he or she will deal with different people every time the phone rings,” continues Mina. “We aim to provide a bespoke, efficient and highly professional service to satisfy the needs of the most discerning clients.”

The company’s geographical location allows it to be exceptionally competitive in the European luxury rental market. With fleets of cars in Rome, Milan and Florence, Primerent can reach most destinations in southern Europe, from the French Riviera to Barcelona, within only a few hours of receiving a booking. “A reservation may come through in the late morning and by lunchtime, the client will already have received his or her chosen vehicle,” explains Mina.

“We have delivered cars to a wide variety of locations, from private landing strips to exclusive villas in the Tuscan countryside,” continues Mina. “Our exceptional service and bespoke delivery and drop-off service really set us apart, making us Europe’s leading car hire company.”