Incentive Concept: At the heart of the F1 action in Monaco
Text: Kiki Deere | Photos © Incentive Concept
One of the oldest and most glamorous sporting events in the world, the Monaco F1 Grand Prix, is a thrilling spectacle to watch, with cars roaring their way around the circuit at top speed. “We offer some of the very best vantage points to watch the race,” explains owner of Incentive Concept Laurence Cellario, “with a variety of packages designed to fully immerse our clients in the spirit of the competition as the drama unfolds.”
Founded in 2000 as a sport travel incentive and destination management company, Incentive Concept provides exclusive packages to watch the Monaco Grand Prix, transforming some of the city’s most impressive locations into exclusive hospitality locations.
The former home of the Singer family, Monaco’s Dance Academy is located just above St Devote corner, offering exceptional views of the circuit from its gardens and two terraces. “We completely transform the venue into a private club, complete with F1 simulator and wellness centre with osteopathy, reflexology, make-up artists and even a nail salon,” explains Laurence. A live band provides entertainment during the ‘off’ races, while catering services and the open bar ensure Champagne keeps on flowing until the competition is well over.
“The yachts offered as part of our hospitality packages are managed directly by various key F1 people. Packages include Sunday pre-race Q&A sessions with an F1 celebrity and trackside location to watch the races from three decks,” continues Laurence. Those looking for a more relaxed and understated experience can opt to watch the race from one of the terraces, including at the Caravelles Building, which offers one of the city’s very best views of the circuit. Alternatively, the Pit Suite at the Belvedere, located at the centre of the pit lane, has a 360-degree view of the track and offers access to the pit walk where clients can see the drivers’ garages.
“Every package offers our clients the chance to fully immerse themselves in the world of Formula 1, ensuring they are close to the heart of the action so they can enjoy this glamorous sporting spectacle to the fullest.”
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